Our FLOW audit provides a holistic view of a brand’s performance across each journey phase. By analyzing their setup across experience, media, content, and retail operations, we can determine key frictions within the customer flow that could be impacting their ability to drive transactions. It combines automation with expert analysis to provide you with an objective viewpoint of your place in the market alongside quick wins, next steps, and recommendations to accelerate your revenue growth. The FLOW audit is the bedrock of all our DTC strategies. It ensures that our solutions are data-led and focused on the points of the ecosystem that are most likely to drive success, such as SEO, Paid Search, Programmatic, UX, Content Optimisation, or CRM.
Within our FLOW audit, we built out a robust module on Content. This is because content is vital to DTC growth. It is a crucial factor in attracting customer engaging to your brand and then eliminating friction along the journey.
Helping customers to find the products that they want or need. The audit looks at 3 key factors:
- Is the content immersive? This uncovers whether the content is designed to fully engage your audience segments and is fully equipped to resonate with them, providing a best-in-class DTC experience that encourages them to buy direct.
- Is the content optimized for SEO? This ensures that home pages, category pages, and even PDPs where necessary are well-optimized to rank for important keywords.
- Does the content move them along the journey? This creates customer flow by pulling the user toward the point of conversion.
To truly grow a DTC brand will require media investment across a broad range of channels and platforms to ensure you are present in the key moments throughout a user journey. However, no budget is infinite.
It’s important to be smart about where marketing dollars are allocated, and that’s where Balance comes in.
Balance ingests data such as historical metrics, spend, company profile, and external data signals. Using contextual AI, it serves as a performance planning tool, making ROI predictions for changes in your marketing mix. Balance is also able to produce regular attribution reports and fuel performance optimization.
As a result, our media teams can make your budget work harder, optimizing our plans to generate maximum ROI. Outside of our proprietary tools, we also work with market-leading third-party technology and partners. For DTC, our partnerships include GMC, Adobe, Google, Bing, Meta and TikTok.
Want to get started?
With 68 offices in 48 markets around the world, we welcome the opportunity to partner with you anywhere you are.