DTC Search marketing: SEO & SEM (Paid Search).

Paid Search can drive instant traffic to your DTC site, but it often comes at a significant cost. Whereas traffic driven from search engine optimization (SEO) is tends cost much less, but it's also much harder to get meaningful traffic from in the short term. Both methods are usually employed by brands to maximize web traffic.

Maximizing your returns.

At Reprise Commerce we typically recommend both, but unlike many agencies we do not treat them as separate channels, as the key to successful Paid Search and SEO campaigns is balancing both in a holistic search strategy.

Reprise Commerce can help maximize your DTC returns throughout the customer journey, from identifying who your target customers are, driving relevant traffic to your site, ensuring that traffic converts and continues to engage after that initial conversion and even helping with profitability by working with your retail operations team.

DTC Paid Search.

Paid Search is easy. Google and all other search platforms ensure that is the case, as they don’t want significant barriers to entry. However, to do paid search well and generate excellent ROAS (Return On Ad Spend) on a consistent basis, it takes the right combination of highly skilled people and technology. 

At Reprise Commerce we have both.  

Our teams are highly skilled, we’re a Google Premier Partner (globally) and have hands on experience with Yandex, Baidu, Naver and any other search engine you may wish to work with. We invest in training, both external and bespoke in-house certifications, to ensure we remain at the cutting edge.  

From a technology perspective we are agnostic. We leverage the best third-party tools and combine them with our proprietary tools to ensure a best-in-class service. 

DTC SEO.

The fundamental building blocks for good SEO are relatively simple; a sound technical site structure, excellent onsite content and an off-site marketing/PR plan that helps create high quality links and citations. However, while the concept is simple enough, most brands struggle to execute on it.

At Reprise Commerce we have helped some of the world’s largest brands generate huge returns from page 1 and in many cases, position 1.

Our success comes from having the right blend of technical SEO expertise, world class proprietary tools, content resource that truly understands the discipline and a PR/Outreach team that can generate the quality links and citations modern search engine value. 

So, whether you need an SEO health check, a backlink audit, detailed keyword research, an organic search landscape review or a world class global SEO agency team to deliver enterprise SEO, we have both the tools and talent to deliver. 

Balancing Paid Search & SEO.

Our proprietary Equilibrium tool takes the guess work out of balancing between Paid and Natural search results. It automatically tracks both in real-time and adjusts bids to ensure you only serve and ad when you need to. This reduces accidental cannibalization and maximizes overall coverage across the funnel, taking into account priority keyword clusters for your primary audiences. 

Global Search Marketing Agency.

Our search marketing capability is truly global, with centers of excellence in all regions and deep expertise in all major markets. If you need a truly enterprise search agency, please do get in touch. 

Ways we work with clients.

Consultancy

Managed Services

Analytics Support

Our DTC Agency services.

Reprise Commerce can help maximize your DTC returns throughout the customer journey, from identifying who your target customers are, driving relevant traffic to your site, ensuring that traffic converts and continues to engage after that initial conversion and even helping with profitability by working with your retail operations team.

Want to get started?

With 68 offices in 48 markets around the world, we welcome the opportunity to partner with you anywhere you are.

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