Matt Ramella is the Canada CEO of KINESSO within IPG Mediabrands. He oversees a passionate and diverse group of technology-driven specialists who deliver integrated digital activation & performance solutions designed to move client business forward. Matt provides strategic counsel and expertise in growth-driving services for the top brands both globally and in Canada that include cross-channel media activation, digital platforms & intelligence solutions, data & technology capabilities, and future-forward commerce offerings.
In his previous role as President of Reprise Canada, Matt grew Reprise Digital to become Canada’s leading performance marketing agency by helping brands build and accelerate the flow of customers along their path to purchase. He led the development of an industry-leading team with deep strategic and execution expertise in digital marketing, unifying search, social media, digital experience, content, analytics, and ecommerce capabilities.
Matt brings over twenty years of multifaceted experience in media and marketing, having held various agency, ad tech consulting, and client-side roles. Prior to joining IPG Mediabrands, he formerly led the Connections team at AB InBev/Labatt Breweries of Canada and has partnered with the world’s leading brands in his roles as VP, Global Social Strategy & Intelligence at Syncapse and Head of Digital Strategy and Partnerships at IPG Mediabrands/UM Canada.