Zodiac Case Study: Fashioning a new website for a fine men’s clothier.

After the initial wave of Covid-19 lockdowns subsided in India, retail businesses had a difficult time recovering. That’s when Zodiac, a leader in men’s fine clothing and accessories, found itself at a crossroads as brands considered a post-pandemic landscape. 

Although it maintained a functional online shop, most of Zodiac’s sales still came from retail stores. The brand wanted to change this and sought Reprise Commerce’s help. 

Our challenge was to transform Zodiac’s website into its primary point of sale and, ultimately, its biggest retail store.   

Identifying Challenges 

As a first step, we conducted audits on Zodiac’s website to uncover the areas of improvement. 

We discovered that user journeys and payment gateways were faulty; Zodiac’s online store wasn’t supported by search engine optimization (SEO); shipments were routinely delayed for at least two weeks; marketing funds were tapped to bombard prospective customers; and users were not clicking below the first scroll. 

Nothing less than a total revamp was in order, and Reprise Commerce quickly got to work. 

Finding Solutions 

Once the eCommerce platform was thoroughly refurbished, Zodiac 2.0 was proudly unveiled to online shoppers worldwide. 

Now infused with our Flow design, which allows for a seamless customer journey, Zodiac’s improvements included optimized pages, restructured content, and a streamlined navigation menu. 

With Add to Cart increased by 115%, revenues up 40%, and a reduced delivery time, Zodiac’s results in 2021 reimagined the brand, which first began serving the public in the 1950s. 

How else did Reprise Commerce improve Zodiac’s website? And what other results show it’s on the right track?

Watch the video case study below. 

 

If you’d like to speak to one of our experts, please get in touch.

Explore our

Recent Content.

2 days ago
By Glen Conybeare
Whitepaper

Whitepaper: Overcoming Audience Blind Spots

1 week ago
By David Hall
Press

Can smart bundling boost Black Friday performance?

1 week ago
By David Hall
Case Study

Rogaine case study: Not just for men’s hair loss

2 weeks ago
By Will Margaritis
Thought Leadership

Can brands succeed on Black Friday without a Retail Media Network strategy?

2 weeks ago
By David Hall
Press

Is Singles' Day reaching critical mass in the US?

3 weeks ago
By David Hall
Event

Drew Clements joins ad tech panel at Amazon UnBoxed

3 weeks ago
By David Hall
Event

Retail media diversification: Will Margaritis on Beet.TV

4 weeks ago
By David Hall
Event

Key takeaways from Amazon UnBoxed

9 months ago
By Shashank Rathore
Case Study

Zodiac Case Study: Fashioning a new website for a fine men’s clothier

12 months ago
By Glen Conybeare
Case Study

Lego Case Study: Building the toy giant’s appeal among adult customers