On June 5, 2022, the Second Price Auction Model launched on Walmart’s retail media network. We partnered with Skai to seek out the most cost-effective ways to advertise for our client, Foundation Consumer Healthcare, across a variety of retailers.
Read the full case study on the Skai website
The challenge
Brands frequently engage our services to:
Seeking to achieve the highest ROI possible for our client, Foundation Consumer Healthcare, we ran ad campaigns on a variety of retailers but needed to home in on the optimal mix and highest performance.
With Walmart’s first-price auctions, we were limited in our ability to scale, as campaigns often resulted in high CPCs, which led to lower ROAS.
The approach
We partnered with the Skai Client Success Team to monitor ongoing channel performance for Walmart in the weeks following the switch to the second-price auction model. The partnership allowed for continued optimization and scalable success for the FCH brands on Walmart Partners Connect.
The result
The new auction model proved to be a gamechanger for Foundation Consumer Healthcare. In a short period, the following results were achieved:
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