A bit about Will.
In his role as SVP, Global Commerce Solutions at Reprise Commerce, Will Margaritis is responsible for developing both the agency’s commerce proposition and the go-to-market strategies of numerous global brands. He brings deep experience in building brands and engaging consumers across the purchasing journey, focusing on growing profitability and revenue.
Will built his specialist knowledge in commerce strategy, retail media networks, DTC capabilities, emerging tech and more over the course of the last 15 years, at some of the world’s leading brands, including Hershey, Johnson & Johnson and Vineyard Vines. Before life at Reprise Commerce, Will founded Sellwin Consulting, the eCommerce agency at Dentsu.