Heather Dawson.

SVP Global Commerce Strategy

A bit about Heather.

Heather joins Reprise Commerce from PHD, where she held the position of Head of eCommerce and oversaw the commerce function for client, Diageo. Prior to that, she was eCommerce Global Partner at Mindshare, transforming Unilever’s Amazon media capability. She worked her way up for 13 years at Mindshare driving digital adoption in automotive, B2B, electronics, and travel categories. 

A specialist in digital marketing with nearly 20 years of experience, Heather will be responsible for growing commerce services in the agency and leading commerce transformations with many of our current clients.

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Recent Posts.

3 weeks ago
By Kelly Tulett
Blog

How to Deliver Personalization in a Cookie-less World.

4 weeks ago
By Diambra Tuccia
Event

Reprise hosts Campaign Performance Marketing 360 conference.

4 weeks ago
By Diambra Tuccia
Press

From Retail Media Ads to Live Commerce – Zach Weinberg chats to Beet.TV

An indivicual holding a phone in their hand. The individual is sat at a desk in front of a laptop.
1 month ago
By Emmanuel Lafleur-Velasco
Case Study

Reprise Commerce presents Staying ahead of Canadian Online Shopping Behaviours.

3 months ago
By Ritika Gupta
Case Study

Reprise Commerce and Google reveal APAC online shopper preferences.

4 months ago
By Frank Scalise
Blog

Amazon & Reprise Commerce team up to tackle commerce trends.

4 months ago
By Shashank Rathore
Case Study

Zodiac Case Study: Fashioning a new website for a fine men’s clothier

4 months ago
By Sarah Barker
Blog

The Metaverse & Performance Marketing: 5 Steps to ROI

7 months ago
By Glen Conybeare
Case Study

Lego Case Study: Building the toy giant’s appeal among adult customers