Commerce news and thought leadership.

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Thought Leadership

Five eCommerce profit drains that threaten your bottom line

For many traditional brands, eCommerce profitability is a growing area…
2 months ago
By David Hall

In the news: IPG Mediabrands’ Unified Retail Media Solution

Following its recent launch, the new IPG Mediabrands’ Unified Retail…
2 months ago
By David Hall

Identifying PDP Blind Spots: The Power of Conversions

Welcome to part two of the Blind Spots trilogy, a…
2 months ago
By Will Margaritis
Company News

IPG Mediabrands Launches Unified Retail Media Solution

IPG Mediabrands has launched its Unified Retail Media Solution –…
2 months ago
By Diambra Tuccia
Case Study

Ad Verification: getting the most out of Retail Media Network budgets

Ad verification has become a common practice with media budgets.…
2 months ago
By Connor Ecklund